The Spotify Wrapped Campaign is one of our largest marketing and social campaigns of the year. And as one of the few streaming platforms that has existed since before 2010, Spotify had a unique opportunity to be able to provide users with a review of their listening habits over the entire decade.

Because Wrapped is such a massive effort, the Wrapped Team itself includes many sub-teams that are responsible for everything from marketing, legal, and design, to data, frontend and backend engineering. So, you know Wrapped, but do you know how Wrapped is made? Take a look at how this cultural phenomenon is built in our latest How It’s Made episode!