Racial Equity at Spotify

Spotify is committed to ensuring Diversity and Belonging through multiple initiatives and programs, both internally and externally.

Below we have outlined the ways in which Spotify is supporting its Black employees and Black creators on and off platform furthering our mission of inclusivity.

In conjunction with various teams across Spotify including Global Affairs, Human Resources, Content and BLK@Spotify (the company’s space of empowerment for members of the Black community and their allies), we have implemented a comprehensive 5* Star strategy to advance Spotify’s racial equity and anti-racism efforts, both internally and on our platform. Spotify’s 5* Star Strategy will focus on the following areas of the organization.

Our strategy


Increase Black talent

Retain and develop Black talent

Growth of Diversity & Belonging team

Expand talent pipeline programs

Donations & fundraising

Employee match

Artist fundraising efforts

Pro bono ads


Commitment to pay equity

One image out of three
One image out of three
One image out of three

Social justice reform


Black History is Now

Content Plan + Always On Strategy


Our values

Speaker series

Employee training

Employee resource groups

Civic engagement