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Here at Spotify, we like to think of ourselves as a band

Ok, sure, we don’t look a lot like that group you put together in high school that could only play one Led Zeppelin song, but we still think the comparison fits.

Like a band, we’re dependent on each other to create the best audio experience. Like a band, we need to be in sync. And like any successful band, we have a set of rules, a band manifesto, that keeps us focused on where we want to go and guides how we get there.

This is that manifesto. It explains our mission, our beliefs, our culture, our values, and everything else in between. Pretty much the only thing it won’t teach you is how to play a new Led Zeppelin song, that’s just something you’re going to have to learn on your own.

Our mission

Spotify is a purpose-driven company, using our strong values and beliefs to guide us in our strategies as well as our everyday decisions.

To unlock the potential of human creativity by giving a million creators the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

How do we get there

By believing in our talented band members, giving them the support and autonomy they need to create. And lots of cold brew. If you join the band, there are five values with which you’ll quickly become familiar as they form the foundation of Spotify culture. If these values align with your own, if they sound like the kind of people you want to be surrounded by, then come and help us inspire people to listen to the world around them.

One image out of three
One image out of three
One image out of three

Our values

Our values are informed and influenced by every member of the Spotify band.

For us, these are more than just words on a page. These principles guide each decision we make, serving as the path we’ll follow to achieve our goals and mission. These values help us build trust with our users, creators, advertisers, partners, and even amongst ourselves. They ensure that we are the same company that stands for the same things no matter our audience.

Making some noise

The Spotify rhythm

As long as we’re always making grounded and informed decisions, we shouldn’t be afraid to make a bet. Because here, getting ideas out into the world take precedence.

Dream big, act fast

The beat goes on

Ideas drive us, not bureaucracy

Our values are more than just words on a page. These principles guide each decision we make, serving as the path we’ll follow to achieve our goals and mission.

Who you are

Our band is dependent on all of its members to give and get the full experience. We rely on you to help bring our values to life in real time, to discuss them openly with your team and work together to integrate them into your process.

If you join Spotify, we expect you to care - about your work, about Spotify, about the success of the entire band. You should take ownership for the work you do and take pride in what you deliver, both individually and as a team. If you join Spotify, we expect you to grow. Growth is our mantra, both for Spotify and for our people. The two go hand in hand. You should be self-driven, ready to take control of your own development and reach your full potential.

Playing in sync

We believe in an inclusive culture where everyone feels empowered to share their full selves, where everyone feels like they belong.

Leading the band

"We have no time for entitled egos."

Daniel Ek, CEO

Daniel Ek, CEO

"Welcome to controlled chaos."

Katarina Berg, Chief HR Officer

Katarina Berg, Chief HR Officer